Marketing Dashboard
Track social growth, campaign efficiency, and content performance.
Total Reach
8.7M
+18.4%
Audience expansion is accelerating
Best lift from short-form video
Engagement Rate
6.82%
+2.1%
Above quarterly benchmark
Comments and shares are leading
New Followers
124.8K
+11.6%
Community growth remains healthy
Creator collaborations outperforming
Cost Per Lead
$18.42
-7.3%
Efficiency improved this week
Retargeting audiences lowered CPL
Audience Growth
Followers, impressions, and engagement over the month
Social Mix
Share of attributed campaign impact
Paid Social
38%Organic
27%Creators
22%Community
13%Channel Performance
Reach and engagement by social network
Reach
Engagement
Content Pipeline
Production capacity for the next two weeks
Ideas
28 of 40 assets
Scripting
17 of 24 assets
Production
12 of 18 assets
Scheduled
31 of 36 assets
Active Campaigns
Budget, ownership, and current return
| Campaign | Channel | Owner | Budget | ROI | Status |
|---|---|---|---|---|---|
| Spring Product Launch | TikTok + Instagram | Lena | $42,000 | 4.8x | Live |
| Founder Thought Leadership | Marcus | $8,500 | 3.1x | Optimizing | |
| Creator Spark Program | Creators | Nora | $28,400 | 5.6x | Live |
| Retargeting Warm Leads | Paid Social | Quinn | $18,200 | 6.2x | Review |
Social Desk
Team updates and top-performing posts
LN
Lena approved three creator drafts
12 min agoReady for publishing on Friday
MQ
Marcus paused a low-CTR ad set
34 min agoBudget shifted to retargeting
NS
Nora added 14 UGC clips
1 hr agoQueued for product launch edits
Top Posts
Behind the launch week workflow
TikTok
1.8M views
Customer story carousel
84K saves
Market insight thread
19K clicks